57m

Director: John de Graaf and Hana Jindrova

Synopsis (Bull Frog Films): Under the auspices of the WTO, globalization of world trade seems like a juggernaut that will not be stopped. But is there a way to make trade FAIR? How can retailers and consumers use their purchasing power and market choice to make the world better for people and the environment? What is the promise of product certification and labeling?

BUYER BE FAIR looks at two major trade goods — timber and coffee — to find out how certification works and whether it helps the world’s poor, and their lands. Can the lessons from certification of timber, by the Forest Stewardship Council, and coffee, by Fair Trade, be applied to other products?

Website: http://www.buyerbefair.org/